This research focuses on the diffusion of TQM from 1978 in China when it began to reform and\nopen up, and this paper has further discussed the features of management innovation in the Chinese\ncontext, which would have some inspirations for how to import a new management technique\nin a different context in the future research. The study found that from 1978 the dominant\nbody of demand for management innovations has gradually shifted from government to enterprises\nand during different periods it shows differences in rationality. In China, the early discussion\non TQM was first initiated by academic scholars who were usually deemed more rational than\ncorporate managers, then it was affected by social psychological factors showing the other side of\nirrationality. Through bibliometric analysis of publications and journals on TQM, this study also\nfound that the life cycles of the diffusion of management innovation were different when the dominant\nbody of demand had changed.
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